SEO is a massive part of owning a website. Getting found on search engines like Google is one of the best ways to get traffic. Traffic can help fuel sales, generate page views for ads, and overall propel your business forward.
You don’t just install a WordPress SEO plugin and call it a day; there is much more to SEO.
We’ll be going over some of my favorite WordPress SEO tips to optimize your site for search engines.
WordPress SEO Video Tutorial
No time for an article? Check out my video going over all the basics of SEO in WordPress for beginners.
What is SEO and Why it Matters
SEO stands for Search Engine Optimization. Basically, it’s ensuring your website is able to be found when people use a search engine. Keep in mind that search engines get smarter every day, so using “hacks” or malicious tactics is to be avoided. Your main mindset should be that if someone searches for the content you’re making, it will answer all of their questions about the topic.
WordPress SEO: The Basics
Now let’s dive into all the basics of SEO for WordPress.
Check WordPress Site Visibility Settings
WordPress, by default, has an option for you to discourage search engines from indexing your site. This is done by using a “noindex” tag; likely this feature will be disabled on your site but it’s important to double check. This option can be found in your WordPress dashboard’s Settings / Reading page.
You want to ensure that this setting is unchecked. This way we know that your site isn’t set to “noindex”.
Add Your Site to Google Search Console
Since Google is the primary search engine you’ll want to make sure your site is indexed by it. This is really easy using Google Search Console (previously known as Webmaster Tools). Sign up on Google Search Console with your Google account and add a site. After signing up and logging in you’ll be able to add a “property”.
After adding a site you’ll be required to verify that it’s your site.
This can be done two ways:
- Domain: If you know how to modify your DNS settings this is the recommended way to add your property to Search Console. You’ll be required to add a TXT record in your domain’s DNS settings.
- URL prefix: Using the URL prefix option will only verify only one subdomain of your site (for example www. or no subdomain) which is fine for most sites. Verification for the URL prefix method can be done a few ways but the easiest is to use the meta tag option. Most SEO plugins on their settings page will have an option to meta tag verify Google Search Console.
Add Sitemap to Google Search Console
As of August 2020 WordPress added a built-in way to generate sitemaps in WordPress 5.5. Best of all you don’t need to do anything extra to use it! Simply go to yoursite.com/wp-sitemap.xml if you are using an SEO plugin you’ll be redirected but either way this should be a valid sitemap URL on your site.
If yoursite.com/wp-sitemap.xml doesn’t lead to your XML sitemap you could also try yoursite.com/sitemap.xml or yoursite.com/sitemap_index.xml.
Now that you have your sitemap URL you can add it to Google Search Console.
What this does is basically gives Google a list of pages on your site so it knows where all of the content is. This is especially important for when new content is released Google can see it automatically.
Check Permalink Settings
Out of the box WordPress does a great job by including SEO friendly permalinks. These are the URLs used to access content on your site. You can access permalink settings in WordPress in the admin dashboard by going to Settings / Permalinks. You’ll want to double-check that these are set correctly on your site.
I recommend just setting permalinks in WordPress to “Post name”. This will use your post’s name as the slug rather than including the date or category.
What are Permalinks? Also known as a “permanent link” a permalink is a link that represents a published page on your website. For example an SEO-friendly url would be “mysite.com/about-me” rather than something like “mysite.com/?page_id=295”. This way you can update your “about-me” page with a permanent reference to it via its URL.
WordPress On-Page SEO Tips
Install a WordPress SEO Plugin
There are plenty of WordPress SEO plugins that all have similar functionality. Yoast SEO, RankMath, All in One SEO, The SEO Framework are some of the most popular.
One of the most popular options is Yoast SEO, which is what I use, though Rank Math has gained a lot of ground in the last couple of years and is a strong free alternative. In this guide I’ll be using Yoast SEO, but the same options exist in any major WordPress SEO plugin.
Find Topics & Keywords to Write About
The topic you write about is one of the most important things about SEO. Your site should cover one consistent theme or topic, rather than being all over the place. The topic can be broad and span plenty of subtopics, as long as a reader (or Google) can quickly understand what your site is about.
Just for the sake of this article we’re going to be using the topic of “photography”.
There are plenty of tools to spin up ideas based on your topic but I recommend using Ryan Robinson’s free keyword research tool.
The tool allows you to come up with ideas like shown above. Best part is you can enter unlimited topics to find different inspiration. For photography you could try “camera”, “Canon”, “photo spots”, and plenty of other ideas to generate ideas. You can see above that just entering photography I could write an article answering “can photography be a career”.
Using the explorer tab lets you see things like volume and difficulty for a term. Of course people will type their query in many different ways but the recommendations will offer a good guideline on the topic. Search volume is the monthly amount of searches for the term while difficulty is how hard it’ll be to rank for the phrase. If you are still struggling with topic ideas for your blog you can generate a topical cluster map to find new topics your blog might not cover.
There are plenty of other great paid SEO keyword research tools including:
Additionally there are plenty of free SEO tools:
Write Content Designed for Searcher Intent
Now that you have a topic in mind and some article ideas, it’s time to start writing. The most important mindset shift is thinking about why someone is typing the query, not just what they typed. Search engines call this search intent, and it usually falls into one of four buckets:
- Informational: the user wants to learn something (“how to install WordPress”).
- Navigational: the user is looking for a specific site or page (“Yoast SEO login”).
- Commercial: the user is researching before buying (“best WordPress hosting”).
- Transactional: the user is ready to act (“buy SiteGround hosting”).
Look at the top results for your target keyword. If they’re all listicles, a definition page won’t rank. If they’re all how-to guides, a product page won’t rank. The format and angle that already wins the SERP is a strong signal of the intent you need to match. Things like the permalink, blog post title, and on-page content all play a role in solving the searcher’s query. If you need help brainstorming a title, you can use an AI tool like a blog post title generator.
Google added the extra “E” for Experience to its quality framework in December 2022, and it now shapes how human raters and ranking systems evaluate content, especially in product reviews and “your money or your life” topics like health and finance. The four signals are:
- Experience: have you actually used the product, visited the place, or done the thing? First-hand screenshots, photos, and specifics matter.
- Expertise: the author’s background and qualifications on the topic.
- Authoritativeness: how the wider web treats your site as a source on the topic (mentions, brand searches, links).
- Trustworthiness: accurate information, transparent sources, secure (HTTPS) site, and clear authorship.
Practical things to do on every post: add an author bio with credentials, link to your sources, include original screenshots or photos rather than generic stock, and keep your contact and about pages easy to find. Ryan Robinson has a longer breakdown of Google’s E-E-A-T content guidelines if you want to go deeper on the framework itself. Two scores that try to put a number on the “authoritativeness” piece are Ahrefs DR and Moz DA, which measure backlink strength in slightly different ways.
Use Meta Titles and Meta Descriptions
Once you have an SEO plugin installed you can set a custom meta title and description for every post. These are some of the strongest signals you give to search engines about what a page is about. Google often rewrites them on the search results page when it thinks the searcher’s query deserves a different framing, but you still want a clear, intentional default. If you’re unsure what your current pages are sending out, you can use a tool like MetaPreviewTool to test titles and inspect the meta tags on any live URL.
- Meta Title: Aim for around 50 to 60 characters (Google truncates at roughly 580 pixels in desktop search). Make it accurate and compelling, since the title is the first thing a searcher reads.
- Meta Description: A meta description is the brief summary in the head of your page that Google can display under your title in search results. Aim for 140 to 160 characters. Worth knowing: Google rewrites titles and descriptions on the SERP somewhere between 60% and 70% of the time, especially when yours doesn’t match the query well, so write them clearly but don’t obsess. Tips on writing meta descriptions.
By default your meta title will be set to your post’s title. This is fine in most cases if your post title is a good description of the page. If your post title isn’t descriptive you can overwrite your meta title with something more interesting and encompassing of the content.
SEO plugins also have a few helper functions like the current year, which can be useful in crafting a title. If you use a variable like the current year, just be sure to refresh your article in the new year with new content so the title isn’t a lie.
Add Structured Data (Schema Markup)
Schema markup is a small block of code (usually JSON-LD) that tells search engines what your page is about in a structured way. It powers rich results like recipe cards, product reviews with star ratings, breadcrumbs, video thumbnails, and the sitelinks under your homepage.
The good news for WordPress users: most modern SEO plugins handle the basics for you automatically. Yoast and Rank Math both auto-generate Article, BreadcrumbList, Organization, and WebSite schema on every post and page. The schema types worth paying attention to depend on your site:
- Article / BlogPosting: the default for blog content, set automatically by your SEO plugin.
- Product + Review: required for star ratings to appear in search results on review-style content.
- HowTo and Recipe: for step-by-step content. Note: HowTo rich results were heavily reduced by Google in 2023 and now appear far less often.
- VideoObject: if you embed a YouTube video, helps Google show a video thumbnail next to your result.
- Organization and Person: covered by your SEO plugin’s site-level schema settings, and important for E-E-A-T signals.
One thing to skip: Google deprecated FAQPage rich results in August 2023 (except for a small set of authoritative health and government sites), so don’t bother adding FAQ schema for SEO purposes. Validate any schema you add with the Rich Results Test before publishing.
Use Internal Links
Internal links are links to other pages on your site. If you publish a new article that’s connected to the other topics you post about it’s a good idea to go back through those posts and add links to your new article. This will show Google how authoritative your site is on a topic and help users easily navigate content on your site.
Keep Your Posts Up-To-Date
You’ll want to ensure your articles are up-to-date with the most relevant information. In most niches information will change over time with new techniques and information. If you aren’t updating your posts someone else will be and ranking higher on Google.
In WordPress I use the Show modified Date in admin lists plugin to see posts I haven’t updated in recently. This lets me sort my posts in the WordPress Dashboard by their last modified date.
Ensure Your Site Loads Fast
There are many ways to speed up WordPress, but the fundamentals include using a good WordPress hosting, using a well-designed WordPress theme, and avoiding overloading your site with plugins.
There are also some more detailed steps including:
- Optimize Images: Compress and resize images to reduce their file size without compromising quality (This can be done with a plugin or website). Use appropriate image formats and using lazy loading for images below the fold.
- Minify CSS and JavaScript: Remove unnecessary characters, comments, and whitespace from CSS and JavaScript files to reduce their file size and improve loading speed.
- Use a Content Delivery Network (CDN): A CDN distributes your site’s static files across servers around the world so visitors load them from a server close to them. Cloudflare is a great free starting point and fixes a lot of these issues automatically.
- Mobile Theme: Most of your traffic is likely to come from mobile, so make sure your site looks good when viewed on a phone.
Want to know if your site is slow according to Google? Use the PageSpeed Insights tool to quickly know if your site is slow. This is a really easy way to know if Google sees your site as fast or slow.
By checking your site’s speed on a regular basis you can keep your WordPress site loading quickly and giving visitors a smooth experience. Since page experience is one of Google’s ranking signals, it’s worth optimizing if you want organic traffic.
Optimize for Core Web Vitals (LCP, INP, CLS)
“Site loads fast” is the simple version. Google’s actual page experience signal is Core Web Vitals, three measurements pulled from real Chrome users:
- Largest Contentful Paint (LCP): how long the biggest visible element takes to render. Aim for under 2.5 seconds. Hero images, web fonts, and slow hosting are the usual culprits.
- Interaction to Next Paint (INP): how snappy the page feels when someone taps or clicks. Aim for under 200 milliseconds. Heavy JavaScript and bloated themes hurt this most. INP officially replaced First Input Delay (FID) as a Core Web Vital in March 2024.
- Cumulative Layout Shift (CLS): how much things jump around as the page loads. Aim for under 0.1. Always set width and height on images and reserve space for ads, embeds, and late-loading widgets.
You can monitor your live scores in Google Search Console under the Core Web Vitals report (it uses real-user data from Chrome) or get a per-page diagnostic from the PageSpeed Insights tool. On a typical WordPress site, the biggest wins come from a fast host, a caching plugin, optimized images, and a theme that isn’t loading 200KB of unused JavaScript.
Avoid Low Quality Content
Copying or plagiarizing content from other websites will severely harm your SEO rankings. The fix is making sure your content is unique and adds something the existing top-ranking pages don’t already say. If you don’t already publish video alongside your blog, it’s worth picking up. YouTube doubles as a search engine, and after making a video you can use a tool like Video To Blog to automatically convert it into a blog post.
Common mistakes to be made that are considered low quality content:
- Unoriginal or Mass-Generated Content: Copying or plagiarizing other sites will severely damage your rankings. AI-assisted writing is fine (Google clarified this in 2023), but raw, unedited AI output published at scale falls into the same low-quality bucket as plagiarism in the eyes of the Helpful Content System.
- Grammar Mistakes: Low quality writing will be considered low quality by Google.
- Too Complex Writing: If the topic you’re writing about can be covered in a 5th grade reading level you should strive for that. Having complex writing that most won’t understand will likely prevent you from ranking well.
- Outdated Content: Providing information that isn’t up to date will be considered low quality.
- Too Much “Fluff”: Writing content just to fill the word count will be noticed and isn’t recommended.
- Images Lacking Proper Alt Text: In WordPress you can easily add alt text for images when editing them and it shouldn’t be skipped.
It’s important to find a balance between complicated and simple when making content. Change up the length and structure of your sentences to keep your content interesting and engaging. Also, make sure your content is easy to read and understand for the people you want to reach.
By avoiding the common mistakes listed above and trying to find a good balance between complicated and simple, you can make good content that will rank well on search engines and give your readers something of value.
Optimize for AI Search and Google AI Overviews
Google launched AI Overviews in May 2024 (the AI-generated summary that sometimes sits at the top of search results), and tools like ChatGPT, Perplexity, and Claude now answer questions by pulling from web pages. The umbrella term for optimizing for these surfaces is Generative Engine Optimization, or GEO.
The good news: traditional SEO is still roughly 90% of the work. Pages that already rank well in Google get cited the most often in AI Overviews and ChatGPT search. The extras that help on top:
- Answer the question in the first paragraph. AI engines pull short, definitive answers. A 200-word intro that buries the answer at the bottom rarely gets cited.
- Use clean structure. H2 and H3 question-style subheadings, short paragraphs, bulleted lists, and tables are easier for an LLM to extract a clean snippet from than walls of text.
- Add a key takeaways section. Especially on long posts, this gives AI tools an easy block to summarize or quote.
- Cite real sources. Link out to primary references where you make a factual claim. AI engines lean toward content that itself looks well-sourced.
- Make sure AI crawlers can read your site. Check that you aren’t blocking GPTBot, Google-Extended, PerplexityBot, or ClaudeBot in your robots.txt unless that’s intentional.
- Build brand mentions, not just links. LLMs notice when your brand keeps showing up next to topic-relevant queries on other sites, podcasts, and forums.
For a deeper read, RightBlogger has a longer guide on Generative Engine Optimization (GEO).
Wrapping Up
I hope this guide to WordPress SEO basics has helped you! Thanks for reading the SmartWP WordPress SEO tips. Remember that SEO is a long game, results are never immediate.
Give articles and changes to your site three to six months to fully reach their potential. If you also want to learn how to incorporate AI into your blog’s marketing, you can watch the free AI foundations course I made with Ryan Robinson on RightBlogger.
In this article, we’ve gone over plenty of topics, including:
- Why SEO is important
- Basic SEO settings for WordPress
- Installing an SEO plugin for WordPress
- Researching keywords
- Tips for helping your site rank
If you have any SEO questions, let us know in the comments below.
139 Responses
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As a freelance digital marketing expert in Calicut, I provide tailored strategies to boost your online presence and drive measurable business growth.
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Thanks for the great SEO tips for WordPress, super useful!
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I'm a freelance digital marketing student passionate about helping businesses grow online. I specialize in SEO, social media marketing, email marketing, content creation, and branding. Let's work together to build your online success!
I’m a freelance digital marketing student passionate about helping businesses grow online. I specialize in SEO, social media marketing, email marketing, content creation, and branding. Let’s work together to build your online success!
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I’m a Digital marketing expert in Kannur, currently living in kannur, Kerala. I am graduate from KANNUR UNIVERSITY, and I have the skill and experience to help businesses grow and succeed online.
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I still don’t understand why blogspot is not getting indexed these days despite submitting it on google search console!!
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Great insights! Thanks for sharing.
Thank you for short, actionable tips, perfect for busy site owners. Which tip do you think most WordPress users underestimate?
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Thanks so much for sharing this detailed WordPress SEO guide! Every piece of advice here is extremely practical.
You mentioned the importance of high-quality content, which reminded me of a tool that can greatly boost content creation efficiency. I’ve recently been using a website called Video to Blog that converts YouTube videos into blog posts with text and images in one click. It’s perfect for enriching your site’s content and for repurposing material.
For any blogger looking to quickly transform video into SEO-friendly articles, this tool is a massive time-saver. The site is VideoToBlog.org. Hope this helps everyone!
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